Is Beretta buying Ruger? Not exactly—here is what shooters need to know
Beretta may grow its Ruger stake to 25% and gain two board seats, but Ruger remains independent. Here is what could actually change for shooters.
The Intel Desk
What changed—and why it matters.
Timely optics reporting without the press-release fog. We separate published facts, manufacturer claims, buyer impact, and the questions that still need field evidence.
Leupold enters the premium carbine market with the LCO Pro F2
Leupold's $899.99 LCO Pro F2 pairs four reticles with extensive illumination control. Here is what is new—and what remains unproven.
The optics price squeeze is here: what $150 to $400 buys now
ZEISS, Vortex, and Primary Arms all released new value optics in July. Here is what buyers gain—and what still needs testing.
Swarovski's AT Endura brings a lighter 75 mm spotting scope to North America
The AT Endura combines a 21-65x range, 75 mm objective, and 53.3-ounce weight. The manufacturing story may matter as much as the optics.
FN enters pistol optics with the holographic PUREVIEW
FN's announced PUREVIEW uses flat-glass holographic projection and a proprietary native mount for named FN MRD-family pistols.
HK's VP9CC wraps its optic plate around the striker to sit 40% lower
The 2026 HK VP9CC uses a U-channel optic plate around the striker assembly. Its manual confirms exact 507K, RMSc, and RMRcc routes.
Swarovski's third-generation dS turns the riflescope into a software platform
The $5,799 Swarovski dS calculates an aiming point from range and ballistics. Its most important feature may be what happens after launch.